CHICAGO, April 23 (Reuters) - Paying people a compliment appears to activate the same reward center in the brain as paying them cash, Japanese researchers said on Wednesday.
They said the study offers scientific support for the long-held assumption that people get a psychological boost from having a good reputation.
“We found that these seemingly different kinds of rewards — a good reputation versus money — are biologically coded by the same neural structure, the striatum,” said Dr. Norihiro Sadato of the Japanese National Institute for Physiological Sciences in Okazaki, Japan.
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